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Ripple and NFT Pro Collaborate on Ducati NFTs



The financial technology company Ripple made the announcement that it was “excited” to partner with Ducati Motor Holding, the division of the Italian company Ducati that is responsible for manufacturing motorcycles, and NFT PRO on Tuesday (12 July). The partnership is intended to “launch Web3 initiatives and bring Ducati NFTs to life using the XRP Ledger,” according to Ripple’s statement (XRPL).

David Schwartz, Jed McCaleb, and Arthur Britto came up with the idea for XRPL in 2012, and the XRP cryptocurrency serves as its original digital asset.

Ducati is “directly owned by Italian automotive manufacturer Lamborghini, whose German parent company is Audi, itself owned by the Volkswagen Group,”  according to the brand’s website. Ducati’s headquarters are located in Bologna, Italy.

In a press release issued by Ducati, it was stated that “upcoming Ducati projects will be deployed using Ripple, the leading blockchain partner providing technical support on the ultra-fast, low-cost, and carbon-neutral XRP Ledger (XRPL) blockchain.” This was stated in the same release that referred to NFT PRO as “the number one corporate white-label NFT solution for global brands.”

In the following portion of the press release, it was said that “with this partnership, the Bologna-based motorcycle manufacturer confirms the importance of the digital world for the experiences it offers its fans.” Within the next few months, “a series of WEB 3.0 activities will be developed through the creation of new digital aggregation spaces, NFT collections and opportunities to participate in the new activities typical of the WEB 3.0 universe, already relevant in the cryptocurrency community.”

Claudio Domenicali, CEO of Ducati, had the following to say about the company:

“Entering WEB 3.0 is another way to get closer to the Ducatisti community by further extending the number of services offered to them. It also represents an opportunity to meet and make ourselves known to a new community of NFT enthusiasts, giving them the opportunity to live unique Ducati-style experiences and collect the digital assets that we will develop exclusively for this new dimension of the brand.“


And NFT PROTM Chief Executive Officer Christian Ferri had this to say:

“The opportunity to work with such an iconic motorcycle brand is a dream come true for us. I am a passionate rider myself, so we felt like kids in a candy store developing a strategy to introduce the brand to a whole new audience. We’re extremely proud to be a critical part of Ducati’s NFT launch and look forward to creating more cool projects for their fans to engage with.“

The British automobile business Lotus Vehicles, which produces sports cars and racing cars, revealed their “plans to launch into the world of non-fungible tokens (NFTs).” on June 16th. According to a news statement issued by Lotus, the company is collaborating with NFT PRO and Ripple (which is “offering technical support” on the XRP Ledger) on its first NFT collection.

The news announcement sent by Lotus also included the following statement: “the partnership between Lotus and NFT PRO marks the car brand’s debut in the Web3 space by creating a community of – and exciting new opportunities for – Lotus customers, NFT collectors and crypto-fans.”

It went on to explain that NFTs are “the next creative project from Lotus Advanced Performance,” which is the part of the corporation that was established earlier this year. “designed in-house by Lotus Design,” each NFT in the collection will “pay respect to the pioneering ethos of the renowned performance automobile brand”

The Director of Lotus Advanced Performance, Simon Lane, had the following to say about it:

“Lotus has always been about cutting-edge innovation, and entering the Web3 space in this way, with a truly customer-focused NFT programme, is another excellent example of that. Partnering with NFT PRO, a real expert in this field, means we are guaranteed to deliver truly memorable content for a new digital community of Lotus fans.”


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