Launch of The Epic Road Trip NFT Collection by Lamborghini

The first episode of Automobili Lamborghini’s newly curated NFT series, titled “The Epic Road Trip,” is scheduled to be released on August 8, 2022. The episode will be produced in partnership with NFT PRO and INVNT.ATOM.

The super sports car giant Lamborghini is set to unleash an explosive new NFT series, which will take place over a period of eight months. This comes after two previous NFT drops, both of which were a success.

Each NFT contains a variety of useful features, and the animation that accompanies it lasts between 30 and 40 seconds. Collectors will be asked to participate in “The Epic Road Trip” until the project is finished in March 2023.

As stated by Christian Mastro, Automobili Lamborghini’s Marketing Director, “Since 1963, the year in which it was founded, Automobili Lamborghini has always led from the front, demonstrating this with its super sports cars that continue to be the protagonists in the dreams of children and adults all over the world.” Automobili Lamborghini was established in 1963. “The dream has naturally evolved into the natural translation of entering the virtual world of current collecting with NFTs. “NFTs are the innovative, unorthodox, and exclusive proposal that are paving the way for a new form of expression for the younger generations.”

Beginning on Monday, August 8th, the most recent Lamborghini NFT trip will have four NFT drops that will take place over the course of four consecutive days on www.nft.lmborghini.com.

The open edition ‘Base NFT’ drops will take place during the first three days of the event, followed on day 4 by the drop of the ‘Rare NFT,’ of which there are only 63 copies in existence.

The cost of each of the three open edition NFTs will be $196.30, while the cost of the rare NFT will be $1,963; this price difference is a reference to the year that Lamborghini was founded, 1963.

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Take notice that each drop will have a sale that lasts for twenty-four hours, and that this pattern will be repeated once a month for the next eight months. This will provide collectors with the option to buy jigsaw pieces along the way.

People who have collected all of the monthly NFTs before the end of the campaign will be eligible for a special NFT. This applies whether they have collected all three ordinary NFTs or all three regular NFTs in addition to the limited edition.

“Lamborghini loyalists and cryptocurrency fans will be amazed by this next series of drops that culminate in a very special reveal next March,” said Christian Ferri, CEO of NFT PROTM, which is Lamborghini’s launch partner and an expert in engagement with consumers of Web3. Ferri is also an expert in engagement with consumers of Web3. “It gives us great pleasure to be able to continue our collaboration with Lamborghini by making available this one-of-a-kind NFT collection.”

Concerning the usefulness of the NFTs, all collectors will be given priority access to any future drops made available by Lamborghini, NFT PRO, and INVNT.ATOM, in addition to having access to an invite-only Discord channel shared by all three partners.

In addition, players that amass the whole collection of both open and uncommon NFTs will be able to gain access to additional utilities, one of which is a unique NFT prize.

INVNT was in charge of all aspects of the creative process, including the strategy, design, content, and marketing communications for Lamborghini’s most recent curated collection.

INVNT GROUP’s ATOM operates as the company’s global digital innovation division.

“Our previous collaboration with Lamborghini – auctioning off a 1:1 NFT attached to the last physical Aventador Coupé super sportscar – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement,” said Scott Cullather, President and Chief Executive Officer of INVNT GROUP. It is a privilege for us to deepen our relationship with Lamborghini and to work in collaboration with NFT PRO to honor the brand’s innovative heritage as well as its founding in 1963.

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